Consulting, Creation & Strategy, Sound Design, Music, Sound Branding, Marketing, Advertising, New Media Design, Interactive, Media-Enhanced Scenography, UX / IX / IA / UI Design
Agency, Digital Studio, Sound Design, New Media Design, Sound Branding, Acoustic Communication, Interactive Art & Design, Media Spaces, User Experience Design, Sounddesign Berlin, Berlin, Music
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Welcome

aconica is a design studio for audiovisual communication based in Berlin, Germany. Our focus is on communication through sound, design and technology. We conceive, design and produce projects in the fields of interactive, sound + media design, media-enhanced scenography, multi-sensory marketing, sound branding, digital music and classical communication: linear, generative, reactive, interactive.

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PORTFOLIO

  • BLINKIST – Audio Branding and Sound Identity
    BLINKIST – Audio Branding and Sound Identity

    In a joint effort with Blinkist, aconica led the creative process and developed the strategy for the newly developed Blinkist Brand Sound

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  • EFFEKTORIUM – Interactive Installation
    EFFEKTORIUM – Interactive Installation

    Creative Direction Sound, Supervision Sound Recording and Programming for interactive Sound & Light Installation

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  • MDR SPUTNIK and FUNK - Sound design & music production
    MDR SPUTNIK and FUNK - Sound design & music production

    We created and produced the station ID, music and sound design for Funk`s new political news format INFORMR

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  • SODA DJ SOFTWARE – User Experience & Interface Design, Logo Design
    SODA DJ SOFTWARE – User Experience & Interface Design, Logo Design

    We are responsible for the whole UX, UI and Logo Design for this fully customizable DJ app

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  • GOOGLE RE:IMAGINED 2014 – Video Mash-Up
    GOOGLE RE:IMAGINED 2014 – Video Mash-Up

    For the grand opening of the event „Google Brand Re:Imagined 2014“ we designed, produced and performed a Video MashUp

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  • THE INVISIBLE KITCHEN – Sound Design, Sonic Interaction Design and Music Production
    THE INVISIBLE KITCHEN – Sound Design, Sonic Interaction Design and Music Production

    For our friends from WHITEvoid, we produced all sounds & music as part of this installation for the Milan Design Week 2016

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  • RESPEKT DEUTSCH PLUS – Sound Design & Audio Post Production
    RESPEKT DEUTSCH PLUS – Sound Design & Audio Post Production

    Happy that we could support such an important project with our Sound Design and Audio Post Production

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  • FIRE SCENE AT SET TIME – Ableton Software Plugin
    FIRE SCENE AT SET TIME – Ableton Software Plugin

    Our first Max for Live plugin FIRE SCENE AT SET TIME is now available

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  • TECHNOLOGY DAYS – Image Movie & Sound
    TECHNOLOGY DAYS – Image Movie & Sound

    We created and produced the music and sound design for Hamm AG`s (Wirtgen Group) new image movie

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NEWS

  • aconica receives GERMAN DESIGN AWARD 2021
    aconica receives GERMAN DESIGN AWARD 2021

    We won the GERMAN DESIGN AWARD 2021 in the EXCELLENT COMMUNICATIONS DESIGN category

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  • aconica receives BETTER SOUND AWARD 2020
    aconica receives BETTER SOUND AWARD 2020

    We won the BETTER SOUND AWARD of the International Sound Award (ISA) 2020 in the category AUDIO BRANDING

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  • ROBOTIC INSTALLATION for a Digital Dance Event
    ROBOTIC INSTALLATION for a Digital Dance Event

    Kinetic Walkers emerged from the project NOOSTOPIA we created together with Moritz Ostruschnjak.

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  • MUSIC ROBOTS for Theatre Bielefeld
    MUSIC ROBOTS for Theatre Bielefeld

    Music Automats grew out of a dance and theatre piece we created for Theatre Bielefeld.

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  • NOOSTOPIA - A Digital Dance Event at Theatre Bielefeld
    NOOSTOPIA - A Digital Dance Event at Theatre Bielefeld

    Together with Choreographer Moritz Ostruschnjak, co-founder Martin Backes created a dance and theatre piece.

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  • Laudatio Speaker & Jury Member for VIA – VUT Indie Awards 2019
    Laudatio Speaker & Jury Member for VIA – VUT Indie Awards 2019

    Martin Backes gave the Laudatio speech for BEST EXPERIMENT and announced the winners.

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  • TEACHING at CODE University of Applied Sciences
    TEACHING at CODE University of Applied Sciences

    Martin Backes is giving some lectures at CODE University within the ‚Interaction Design‘ course program.

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  • STRATEGY & CREATIVE DIRECTION for blinkist TV Ad 2018
    STRATEGY & CREATIVE DIRECTION for blinkist TV Ad 2018

    We developed the strategy and led the creative process for the sound of the first Blinks Labs TV ad

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  • SOUND DESIGN & MIXING for DeutschPlus Video Advertising
    SOUND DESIGN & MIXING for DeutschPlus Video Advertising

    We were responsible for the whole Sound Design and Audio Post Production for this advertising video

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  • The fully customizable SODA iOS DJ app is finally out
    The fully customizable SODA iOS DJ app is finally out

    We designed the user experience, graphical user interface and logo for this fully customizable DJ app

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  • SOUND DESIGN & MIXING for new TV Series for Spiegel TV Wissen
    SOUND DESIGN & MIXING for new TV Series for Spiegel TV Wissen

    We did the sound design and mixing for a new german TV series called "Durchstarten in Berlin"

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  • Sound design & music production for MDR SPUTNIK and FUNK
    Sound design & music production for MDR SPUTNIK and FUNK

    We created and produced the station ID, music and sound design for Funk`s new political news format INFORMR

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What we do

Consulting

At the start of every project we undertake a conversation with the client. Consultancy means for us above all dialogue and exchange of information. When we operate as a consultant we don’t just want to put across our competence, share experiences and make suggestions, rather it is first and foremost about hearing the specific requirements and wishes of our client. Lets talk!

Design & Brand Sprints

We also offer product design, strategy and innovation consultancy. We help leading companies quickly create and validate new ideas and solutions using Design & Brand Sprints. Sprints are a proven methodology that helps organizations quickly develop new, creative and validated solutions to problems that would ordinarily take months to solve.

Creation & Strategy

The goal defines the route. With your requirements and information we develop a well thought-out concept with enough room for creative ideas. We offer you a wide selection of services and possibilities to bring you safely to your goal – creatively and successfully.

Sound Design & Music

aconica shapes sounds and music for the media – be it film, audio-guides, video games etc. Additionally we follow new kinds of conceptional strategies for companies and products. For example, the use of acoustically supported navigation, acoustic elements within brand communication (corporate sound) and from feedback sound to function indicators (mobile devices, orientations systems etc.). Our know-how, rigorous execution and strong conceptional penetration guaranty our clients a certain distinctiveness.

Sound Branding & Advertising

From pure sound to acoustic brand. Sound Branding is a new instrument in the orchestration of marketing communication, an instrument that wins over new listeners to a brand and anchors itself in the memory of the target market. Music, language and sound are among the strongest tools available in marketing in order to provoke moods, emotions and feelings. The more channels of communication a brand has open, the greater the need for advice and conceptual unity. We conceive and design for you a structured process for the acoustic appearance of your brand with a view to maintaining an aesthetic connection to the cross-sensory appearance of the product.

Media-Enhanced Scenography

We create multi-media installations and concepts for a specific space or context. The design possibilities for installations are many and varied. Many factors must be taken into account for an exhibition to be successful. This applies to artistic work as well as to commercial scenarios such as sales rooms or business premises, trade fairs and multi-media events.

UX / IX / IA / UI Design

aconica designs dynamic relationships between people, spaces, objects and user interfaces of any kind. The focus is always on shaping content including designing communication and interaction processes so as to make them accessible to the user. Clear and effective concepts are essential for the success and realisation of a product in the international market. This is also the case for context sensitive solutions which provide the user a safe and pleasant interaction with the product. We apply our knowledge and experience in this field in order to offer functional solutions with aesthetic value.

Teaching

Through tuition we aim to pass on skills and knowledge, be it in a classical teaching context or via compact workshops. With a wealth of experience in active teaching and the conception of tutorial programs we would hope to make our contribution to the quality of audiovisual design.

Research

aconica is interested in active research in the field of sound and visual design. Time and time again our concrete work brings us in contact with research facilities where we are often called upon as external consultants. Thus far we have already completed experimental research in the areas of function and product-sound, user experience design, brand communication through sound and sound design, either independently or in collaboration with companies or universities. We always look forward to ambitious projects and participation in research projects.

Services

aconica offers customized solutions and project support from the first sketch of an idea through conception, design and realization on to documentation and support for the finished product. We see ourselves as a competent advisor, concept developer, producer and researcher whose task it is to gather all relevant parameters to develop solutions which integrate seamlessly into the production of a product and its world of experience. Quality design, as we understand it, becomes apparent though more than mere beauty and elegance. Aesthetics and functionality are not mutually exclusive, rather they define the success of a media project or product. What is more, we are continuously developing effective working and research methods which allow an efficient and high quality of design throughout the course of a project. For this reason we are also in close ongoing contact with research facilities, universities and artists so as to integrate new developments, research findings and trends into our service.

Testimonials

Niklas Jansen – Co-Founder and Managing Director at Blinkist

Martin Backes and his studio aconica brought a well-thought-out process to the creation of our Audio Brand. He carefully directed every step along the way, in order to create a unique sonic identity together with us, and even further, to support us in the process of becoming an audio-first company. His methods and strategy are specific to the smallest detail, which helped align the stakeholders and arrive at an audio identity that will further build the brand’s power. Martin has been super professional throughout the process and provided great value through his creative and unique solutions. In the end, we were even awarded the German Design Award for this project. We highly recommend him and his company as a strategic partner.

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OUR AMAZING CLIENTS

  • WHITEvoid GmbH
    WHITEvoid GmbH

    Industry:
    Interactive Art and Design

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  • MDR
    MDR

    Industry:
    Radio, TV and Internet Broadcasting

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  • Google Inc.
    Google Inc.

    Industry:
    Internet & Computer Software

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  • Studio Filmgraphik
    Studio Filmgraphik

    Industry:
    Graphic Design & Motion Graphics

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  • MINI (BMW Group)
    MINI (BMW Group)

    Industry:
    Automotive

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  • Native Instruments GmbH
    Native Instruments GmbH

    Industry:
    Computer Soft- and Hardware

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  • Amp GmbH
    Amp GmbH

    Industry:
    Corporate Design & Sound Branding

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  • Linde Group
    Linde Group

    Industry:
    Chemicals, Health Care, Energy, Engineering

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