Consulting, Creation & Strategy, Sound Design, Music, Sound Branding, Marketing, Advertising, New Media Design, Interactive, Media-Enhanced Scenography, UX / IX / IA / UI Design
Agency, Digital Studio, Sound Design, New Media Design, Sound Branding, Acoustic Communication, Interactive Art & Design, Media Spaces, User Experience Design, Sounddesign Berlin, Berlin, Music
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WE ARE A DIGITAL STUDIO PASSIONATE ABOUT SOUND + DESIGN + TECHNOLOGY We love to make sound, design spaces, develop objects, installations and software, always guided by an emotional and human-centered approach. SOUND DESIGN + MUSIC We shape sounds and music for all media – be it film, interfaces, audio-guides, augmented reality or video games. AUDIOVISUAL We create audiovisual content for corporate, commercial, entertainment, art and performance endeavors. INTERACTIVE We design dynamic relationships between people, spaces, objects and user interfaces of any kind. UX & UI DESIGN We place high importance on an intuitive interface for applications to provide the best possible user experience. MEDIA SCENOGRAPHY We create multi-media installations and concepts for a specific space or context. AUDIO BRANDING We conceive and design the acoustic appearance of your brand in a structured process.

Welcome

aconica is a design studio for audiovisual communication based in Berlin, Germany. Our focus is on communication through sound, design and technology. We conceive, design and produce projects in the fields of interactive, sound + media design, media-enhanced scenography, multi-sensory marketing, sound branding, digital music and classical communication: linear, generative, reactive, interactive.

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PORTFOLIO

  • RESPEKT DEUTSCH PLUS – Sound Design & Audio Post Production
    RESPEKT DEUTSCH PLUS – Sound Design & Audio Post Production

    Happy that we could support such an important project with our Sound Design and Audio Post Production

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  • FIRE SCENE AT SET TIME – Ableton Software Plugin
    FIRE SCENE AT SET TIME – Ableton Software Plugin

    Our first Max for Live plugin FIRE SCENE AT SET TIME is now available

    See More 
  • TECHNOLOGY DAYS – Image Movie & Sound
    TECHNOLOGY DAYS – Image Movie & Sound

    We created and produced the music and sound design for Hamm AG`s (Wirtgen Group) new image movie

    See More 
  • BLINKIST – Audio Branding and Sound Identity
    BLINKIST – Audio Branding and Sound Identity

    In a joint effort with Blinkist, aconica led the creative process and developed the strategy for the newly developed Blinkist Brand Sound

    See More 
  • EFFEKTORIUM – Interactive Installation
    EFFEKTORIUM – Interactive Installation

    Creative Direction Sound, Supervision Sound Recording and Programming for interactive Sound & Light Installation

    See More 
  • MDR SPUTNIK and FUNK - Sound design & music production
    MDR SPUTNIK and FUNK - Sound design & music production

    We created and produced the station ID, music and sound design for Funk`s new political news format INFORMR

    See More 
  • SODA DJ SOFTWARE – User Experience & Interface Design, Logo Design
    SODA DJ SOFTWARE – User Experience & Interface Design, Logo Design

    We are responsible for the whole UX, UI and Logo Design for this fully customizable DJ app

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  • GOOGLE RE:IMAGINED 2014 – Video Mash-Up
    GOOGLE RE:IMAGINED 2014 – Video Mash-Up

    For the grand opening of the event „Google Brand Re:Imagined 2014“ we designed, produced and performed a Video MashUp

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  • THE INVISIBLE KITCHEN – Sound Design, Sonic Interaction Design and Music Production
    THE INVISIBLE KITCHEN – Sound Design, Sonic Interaction Design and Music Production

    For our friends from WHITEvoid, we produced all sounds & music as part of this installation for the Milan Design Week 2016

    See More 
  • RESPEKT DEUTSCH PLUS – Sound Design & Audio Post Production
    RESPEKT DEUTSCH PLUS – Sound Design & Audio Post Production

    Happy that we could support such an important project with our Sound Design and Audio Post Production

    See More 
  • FIRE SCENE AT SET TIME – Ableton Software Plugin
    FIRE SCENE AT SET TIME – Ableton Software Plugin

    Our first Max for Live plugin FIRE SCENE AT SET TIME is now available

    See More 
  • TECHNOLOGY DAYS – Image Movie & Sound
    TECHNOLOGY DAYS – Image Movie & Sound

    We created and produced the music and sound design for Hamm AG`s (Wirtgen Group) new image movie

    See More 
  • BLINKIST – Audio Branding and Sound Identity
    BLINKIST – Audio Branding and Sound Identity

    In a joint effort with Blinkist, aconica led the creative process and developed the strategy for the newly developed Blinkist Brand Sound

    See More 
  • EFFEKTORIUM – Interactive Installation
    EFFEKTORIUM – Interactive Installation

    Creative Direction Sound, Supervision Sound Recording and Programming for interactive Sound & Light Installation

    See More 
  • MDR SPUTNIK and FUNK - Sound design & music production
    MDR SPUTNIK and FUNK - Sound design & music production

    We created and produced the station ID, music and sound design for Funk`s new political news format INFORMR

    See More 
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NEWS

  • SOUND DESIGN & MIXING for DeutschPlus Video Advertising
    SOUND DESIGN & MIXING for DeutschPlus Video Advertising

    We were responsible for the whole Sound Design and Audio Post Production for this advertising video

    See More 
  • The fully customizable SODA iOS DJ app is finally out
    The fully customizable SODA iOS DJ app is finally out

    We designed the user experience, graphical user interface and logo for this fully customizable DJ app

    See More 
  • SOUND DESIGN & MIXING for new TV Series for Spiegel TV Wissen
    SOUND DESIGN & MIXING for new TV Series for Spiegel TV Wissen

    We did the sound design and mixing for a new german TV series called "Durchstarten in Berlin"

    See More 
  • Sound design & music production for MDR SPUTNIK and FUNK
    Sound design & music production for MDR SPUTNIK and FUNK

    We created and produced the station ID, music and sound design for Funk`s new political news format INFORMR

    See More 
  • aconica receives GERMAN DESIGN AWARD 2021
    aconica receives GERMAN DESIGN AWARD 2021

    We won the GERMAN DESIGN AWARD 2021 in the EXCELLENT COMMUNICATIONS DESIGN category

    See More 
  • aconica receives BETTER SOUND AWARD 2020
    aconica receives BETTER SOUND AWARD 2020

    We won the BETTER SOUND AWARD of the International Sound Award (ISA) 2020 in the category AUDIO BRANDING

    See More 
  • ROBOTIC INSTALLATION for a Digital Dance Event
    ROBOTIC INSTALLATION for a Digital Dance Event

    Kinetic Walkers emerged from the project NOOSTOPIA we created together with Moritz Ostruschnjak.

    See More 
  • MUSIC ROBOTS for Theatre Bielefeld
    MUSIC ROBOTS for Theatre Bielefeld

    Music Automats grew out of a dance and theatre piece we created for Theatre Bielefeld.

    See More 
  • NOOSTOPIA - A Digital Dance Event at Theatre Bielefeld
    NOOSTOPIA - A Digital Dance Event at Theatre Bielefeld

    Together with Choreographer Moritz Ostruschnjak, co-founder Martin Backes created a dance and theatre piece.

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  • Laudatio Speaker & Jury Member for VIA – VUT Indie Awards 2019
    Laudatio Speaker & Jury Member for VIA – VUT Indie Awards 2019

    Martin Backes gave the Laudatio speech for BEST EXPERIMENT and announced the winners.

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  • TEACHING at CODE University of Applied Sciences
    TEACHING at CODE University of Applied Sciences

    Martin Backes is giving some lectures at CODE University within the ‚Interaction Design‘ course program.

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  • STRATEGY & CREATIVE DIRECTION for blinkist TV Ad 2018
    STRATEGY & CREATIVE DIRECTION for blinkist TV Ad 2018

    We developed the strategy and led the creative process for the sound of the first Blinks Labs TV ad

    See More 
  • SOUND DESIGN & MIXING for DeutschPlus Video Advertising
    SOUND DESIGN & MIXING for DeutschPlus Video Advertising

    We were responsible for the whole Sound Design and Audio Post Production for this advertising video

    See More 
  • The fully customizable SODA iOS DJ app is finally out
    The fully customizable SODA iOS DJ app is finally out

    We designed the user experience, graphical user interface and logo for this fully customizable DJ app

    See More 
  • SOUND DESIGN & MIXING for new TV Series for Spiegel TV Wissen
    SOUND DESIGN & MIXING for new TV Series for Spiegel TV Wissen

    We did the sound design and mixing for a new german TV series called "Durchstarten in Berlin"

    See More 
  • Sound design & music production for MDR SPUTNIK and FUNK
    Sound design & music production for MDR SPUTNIK and FUNK

    We created and produced the station ID, music and sound design for Funk`s new political news format INFORMR

    See More 
  • aconica receives GERMAN DESIGN AWARD 2021
    aconica receives GERMAN DESIGN AWARD 2021

    We won the GERMAN DESIGN AWARD 2021 in the EXCELLENT COMMUNICATIONS DESIGN category

    See More 
  • aconica receives BETTER SOUND AWARD 2020
    aconica receives BETTER SOUND AWARD 2020

    We won the BETTER SOUND AWARD of the International Sound Award (ISA) 2020 in the category AUDIO BRANDING

    See More 
  • ROBOTIC INSTALLATION for a Digital Dance Event
    ROBOTIC INSTALLATION for a Digital Dance Event

    Kinetic Walkers emerged from the project NOOSTOPIA we created together with Moritz Ostruschnjak.

    See More 
  • MUSIC ROBOTS for Theatre Bielefeld
    MUSIC ROBOTS for Theatre Bielefeld

    Music Automats grew out of a dance and theatre piece we created for Theatre Bielefeld.

    See More 

What we do

Services

aconica offers customized solutions and project support from the first sketch of an idea through conception, design and realization on to documentation and support for the finished product. We see ourselves as a competent advisor, concept developer, producer and researcher whose task it is to gather all relevant parameters to develop solutions which integrate seamlessly into the production of a product and its world of experience. Quality design, as we understand it, becomes apparent though more than mere beauty and elegance. Aesthetics and functionality are not mutually exclusive, rather they define the success of a media project or product. What is more, we are continuously developing effective working and research methods which allow an efficient and high quality of design throughout the course of a project. For this reason we are also in close ongoing contact with research facilities, universities and artists so as to integrate new developments, research findings and trends into our service.

Testimonials

Niklas Jansen – Co-Founder and Managing Director at Blinkist

Martin Backes and his studio aconica brought a well-thought-out process to the creation of our Audio Brand. He carefully directed every step along the way, in order to create a unique sonic identity together with us, and even further, to support us in the process of becoming an audio-first company. His methods and strategy are specific to the smallest detail, which helped align the stakeholders and arrive at an audio identity that will further build the brand’s power. Martin has been super professional throughout the process and provided great value through his creative and unique solutions. In the end, we were even awarded the German Design Award for this project. We highly recommend him and his company as a strategic partner.

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OUR AMAZING CLIENTS

  • MINI (BMW Group)
    MINI (BMW Group)

    Industry:
    Automotive

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  • Native Instruments GmbH
    Native Instruments GmbH

    Industry:
    Computer Soft- and Hardware

    See More 
  • Amp GmbH
    Amp GmbH

    Industry:
    Corporate Design & Sound Branding

    See More 
  • Linde Group
    Linde Group

    Industry:
    Chemicals, Health Care, Energy, Engineering

    See More 
  • WHITEvoid GmbH
    WHITEvoid GmbH

    Industry:
    Interactive Art and Design

    See More 
  • MDR
    MDR

    Industry:
    Radio, TV and Internet Broadcasting

    See More 
  • Google Inc.
    Google Inc.

    Industry:
    Internet & Computer Software

    See More 
  • Studio Filmgraphik
    Studio Filmgraphik

    Industry:
    Graphic Design & Motion Graphics

    See more 
  • MINI (BMW Group)
    MINI (BMW Group)

    Industry:
    Automotive

    See More 
  • Native Instruments GmbH
    Native Instruments GmbH

    Industry:
    Computer Soft- and Hardware

    See More 
  • Amp GmbH
    Amp GmbH

    Industry:
    Corporate Design & Sound Branding

    See More 
  • Linde Group
    Linde Group

    Industry:
    Chemicals, Health Care, Energy, Engineering

    See More 
  • WHITEvoid GmbH
    WHITEvoid GmbH

    Industry:
    Interactive Art and Design

    See More 
  • MDR
    MDR

    Industry:
    Radio, TV and Internet Broadcasting

    See More 
  • Google Inc.
    Google Inc.

    Industry:
    Internet & Computer Software

    See More 
  • Studio Filmgraphik
    Studio Filmgraphik

    Industry:
    Graphic Design & Motion Graphics

    See more